The CRM is a repository of all customer-related information. When you have only a handful of customers, interacting with them is quite easy. But as the size of your clientele grows, you need a software to help track them better. This is where a CRM software comes in handy. All the details about your customers– a timeline of their interaction with your business, emails, notes, appointments, and deals  are maintained under a single interface. 

CRM helps save time by automating emails, provides information to all your team members on the status of every deal, and helps grow your business by allowing you to reach out to more customers in a personalized way. It not only improves the quality of the relationships you build but also makes selling more effective.