The entry and exit of leads or contact to a sequence can be defined using entry or exit conditions.

• What are entry conditions? How do they work?
  Users can define when a lead or contact will subscribe to a sequence by setting entry conditions. These conditions are based on lead or contact property. Whenever these conditions are fulfilled, a lead or contact will be automatically added to the sequence.
  
  

  Note: A maximum of 8 entry conditions can be set. They can be based on “AND” or “OR” filters.

  
  

• What are exit conditions? How does a lead or contact exit a sequence?
  Leads and contacts can be programmed to exit a sequence based on their lead properties or the sequence flow.
  A lead or contact will exit the sequence by default under these scenarios:
  - If all the steps are completed
  - If the lead unsubscribes by clicking on the Unsubscribe link (Do not disturb field is checked)
  - If the emails bounced (Email status is not active).
  However, users can also define custom exit conditions based on lead/contact property. Whenever these conditions are fulfilled, the lead or contact will exit the sequence automatically.
  A condition that is most commonly used is that whenever a lead or contact replies to any of the emails of sales sequence, the lead/contact exits the sequence. To use this as an exit condition set Last contacted mode = Is replied.
  
  

  Note: A total of 8 exit conditions can be set. They can be based on “AND” or “OR”

  
  Additionally, users can also select Leads or Contacts individually or in bulk and remove them from a sequence.
  

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• Adding leads/contacts individually:
  Leads and contacts can also be manually added to a sequence by clicking on the button.
  
  

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• Adding leads/contacts in bulk:
  Additionally, a selected group of leads can also be added to a sequence through bulk actions updates.