By configuring territory rules, all incoming leads are automatically assigned to the territories whose rules they satisfy. You can group leads under a territory if they are from the same country, if they belong to a specific industry or a particular stage.

When a lead is added in Freshsales, the lead’s data is run against the territory rule and if the data satisfies the conditions of the rule, the lead is assigned to the territory. Leads in a territory are auto assigned to users from that territory in a round robin fashion. 

To auto assign leads using territories, you’d need to 

1. Add a territory
2. Add rules for the territory
3. Assigning users to a territory 

You can add any number of territories, and assign users to those territories. 

1. Login to your Freshsales portal as an administrator.
2. Go to Admin Settings > Account Settings > Territories.
3. In the territories list view page, click the New territory button. 
4. Enter a unique name for the territory. Say, if you are adding territories by geographic locations then the territory name could be ‘America’, ‘Middle East’, ‘Asia Pacific’ and so on.
5. Next, enter a brief Description about the territory. 

Territory rules are specific conditions that need to be satisfied for a lead to be assigned to a user in that territory. To add a rule, 

1. Click Add rule and select a field from the drop down. The fields listed are the basic and additional fields from the leads form. 
2. Select a condition for the rule from the drop down. 
3. Enter or select value(s) to satisfy the rule. Say, if you have selected the field ‘Lead stage’ and the condition ‘is in’, then the value can be ‘New’. 
4. You can add more than one value, and these values follow an OR condition. 
5. When you enter the value, make sure it is the same as in the lead record for the rule to apply. For instance, if the country in the lead form is entered as ‘U.S’, enter the same value in the territory rule. 
6. You can remove a value by clicking the Remove icon to the left of the value
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Territories with no rules 

You can add territories without rules. 

• When you don’t add rules to a territory, all the leads are automatically associated with that territory and are assigned to the users of that territory. 
• If you have multiple territories, the leads are run against the rules of the other territories, and if they do not satisfy any of those territory rules, they by default get associated with the territory with no rules. 

Assigning users to a territory 

1. Enter the user’s name in the field provided. It is a mandatory field. 
2. You can add any number of  users to a territory. 
3. And you can also assign users to any number of territories. 
4. Once you are done, click Save.