What Freshsales does to ensure high Email deliverability rate?

  1. Freshsales has partnered with Sendgrid, the market leader in Email services to ensure a reliable email deliverability rate.

  2. Blacklist check - Most mailbox providers (e.g., Yahoo! Mail, Outlook.com, Gmail, AOL Mail, Po box) look to an anti-spam database for blacklisted IP addresses that send out spam emails. That’s how an email is instinctively marked as spam. Our engineers monitor Freshsales IPs continuously from getting Blacklisted by anti-spam.


      3.  High Reputation- Email service providers are scored based on the recipient’s response to emails sent, how frequently recipients unsubscribe or report spam. The higher the reputation, the better is the sender’s deliverability.


            Freshsales’s sender score from Freshsales’s sender score from ReturnPath, the trusted standard for email deliverability.


       4. IP Pooling - A shared IP is used to send emails by more than one sender. Your email deliverability can be affected by other senders sharing the same IP for poor black-hat marketing. Freshsales has separate IPs for paid and free customers to ensure a higher reputation for premium accounts. Bulk emails are separated from transactional emails to protect the reputation of the email sender.

What should you do to have high email deliverability?

  1. Add DKIM and SPF email signatures to your domain - Say you send emails from Freshsales with your sales email as the ‘From’ address, when recipients receive your emails, their spam filters automatically poke your email domain to see if Freshsales is authorized to send emails on your behalf. Adding these two effective email signatures indicates that Freshsales has your permission to send emails.

  2. Clean up your Junk leads - Not every mailing list that we use contains the perfect set of target customers. Filter leads created by fake signups using the bounced email status. A segment of them would have never logged in. They are the fairly new subscribers and show zero interest right after their subscription. Remove those inactive users by last contacted time.


            Filter your junk leads with bounced email status. Inactive users by last contacted time.


       4. Carefully Qualify your subscribers - On your mailer list, you see a lot of junk leads with same credentials repeating. Yes, they are duplicates and surely hinder your email deliverability reports. So, ensure there are no duplicates before sending emails.

Sort by name to get a quick glance of duplicates in the list which you can bulk delete.


How can you measure your email deliverability rate?

After everything is set for a good email reputation, it’s time for you to now measure your email deliverability rate. Unfortunately, you have no clue of the destination of that email, if it made its way to the inbox or was it removed as spam.

Open rate is one reliable metric to know if the mail was at least noticed by your leads. For anyone to click and read the actual content, the mail has to be opened in the first place. Typically, if you are seeing consistent open rates of 25% and all of a sudden you see a drop to less than 10%, this can indicate that very few people received your mail while others were blocked by spam filters.

How do you calculate your open rate?

Open rate always refers to the number of ‘unique’ opens. In layman terms, this gives you the percentage of emails that were opened with respect to the no. of sent emails.



            Open rate =             No. of unique opens


                                (No. of emails sent - No. of Bounces)

For good deliverability try and keep your no. of Bounces as low as possible. 

Striking a good or bad open rate depends on the frequency of your mails, at what time of the day it’s sent and how Qualified the recipients are. Open rates for B2C companies are higher compared to B2B companies. At an average, it ranges from 20% for Saas and 25% for E-commerce.

      Freshdesk - Let's look at our internal sales team metrics