While sending a bulk email to a group of leads or contacts, you can also add an additional layer of personalisation to a few selected recipients.
Let’s take an example. You’re sending out a note on the latest updates in your product to a set of 50 contacts. Once you’ve selected these 50 contacts, you click on “Bulk email” and then select a template to be used. Out of these 50 contacts, you just met 4 of them at a networking event last week. In this case, you can now add a “PS: It was great meeting you at the conference last week!” to those 4 emails alone.
Here’s how you achieve this:
In the Bulk email compose window, click on “Customize”
Select a specific contact for whom you want to add a customised message
Type in the customised message for this contact
In the next screen, you can set up the following:
Give your bulk email a name - for example “Product updates email”
Decide whether to send the email immediately or schedule it for a later time
Choose to track the email for opens and clicks
Add an unsubscribe link to make sure your uses have a way to opt out of your emails
- You can also choose to add new placeholders or remove attachments from a particular contact’s email.
- You can make customizations only emails being sent to leads and contacts